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Who am I?
I'm Brad Bush. I run Strategy for AI, a consulting firm working with professional services firms (law, accounting, consulting, recruiting, engineering, architecture, insurance, commercial real estate, investment banking, etc.) on the true end-to-end business model strategy that most AI conversations skip entirely.
I spent my career as a CEO, COO, and CIO. Now I help firms figure out how AI changes their economics, not just their workflows.
What this newsletter covers
The leaders I talk to aren't skeptical about AI. They're skeptical about the hype. They know AI changes the game but aren't sure how to play it without losing what makes their firm valuable.
This newsletter is about that tension:
Where AI creates real leverage in professional services
Where it creates real risk (often not where you'd expect)
How firms built on expertise and relationships deploy AI without racing to the bottom
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