Webinars, essays & cheat sheets.
Practical, human-first AI thinking for professional-services leaders. Watch the briefings, read the thought leadership, and put them to work.
Claude Cowork for Business Development
The latest BIG AI Idea briefing: putting Claude Cowork to work in business development. View the slides
Scale Revenue. Not Headcount.
The 60-Second Strategy — the core idea behind everything below, in one minute.
AI answers for your practice area
AI by Firm Type (overview)
How professional-services firms grow revenue without adding headcount, plus the frameworks for prioritizing, governing, and measuring AI.
The BIG AI Idea webinars
Essays on leading AI transformation
AI's Dirty Secret: The 95% Who Fail Make the Same Predictable Mistake

AI Strategy for Mid-Sized Businesses
The full blueprint behind these briefs. The 4-S Framework, in depth.
Get the briefs as they publish
A new brief every 2-4 days, plus the full searchable library. Request an access code.
Reference you can forward to your team
AI Terms Glossary for Business Leaders
Plain-English definitions of the AI terms that actually come up in the boardroom—now a living page on our site.
